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Sarita Arora launched their label New Pehal Creations in New Delhi.

An eveningwear brand with styles ranging from cocktail dresses to elaborate bespoke gowns, the label offers glamorous, elegant, and chic clothing for women. With a design philosophy that is distinctly feminine and European, their collections are being retailed at exclusive boutiques in India and the Middle East. With a strong emphasis on fabric, cut & color, the designs focus on shape and flattering silhouettes. By combining tailoring with drapery, the garments are meticulously crafted and have a timeless appeal where old world charm, fantasy, and elegance are brought bang up to date. The label caters to those who like to dress with a sense of occasion. The styles are for a self-determining woman who is sophisticated, elegant, and embraces femininity in fashion. New Pehal Creations grew up in New Delhi. Though originally students of economics, they were always inclined towards fashion and the creative arts. After studying at The National Institute of Fashion Technology (NIFT, NewDelhi),they launched their ready-to-wear label New Pehal Creations They grew up inspired by the classics and the romantic look of old Hollywood heroines such as Audrey Hepburn and Grace Kelly whose timeless elegance has been incorporated in their designs.